REV_01
Prodigy Growth Labs were fantastic in helping me to achieve the ad I wanted to use in a campaign at Apco. Very receptive to all my feedback and quick with adjusting to my preferences. Very happy with their work.
tommy kyriakou
6 days ago
Prodigy Growth Labs — DOOH, retail and community media planning across Australia and New Zealand
Prodigy Growth Labs
Put Your Brand
Where People
Actually Look
Prodigy Growth Labs gets your brand in front of ready-to-buy audiences across premium digital screens, retail spaces, and community media networks throughout Australia and New Zealand.
Our Customers
Trusted by ambitious brands.
Retailers, franchises, and service brands across Australia and New Zealand count on us to plan and run campaigns that show up in the physical world.
About Prodigy Growth Labs
A media planning
partner for the
physical world.
We are an independent out-of-home and community media planning team. We put brands in the places their audience already shops, drives, refuels, and gathers, and we plan every campaign against a clear objective rather than a rate card.
- Location-led planning
Media plans shaped around how your audience moves and how each catchment behaves.
- High-attention environments
Placements picked for dwell time, proximity, and the moment a decision gets made.
- Campaign support end to end
Strategy, negotiation, creative specs, activation, and reporting, all handled by one team.
Services
Placement
categories.
Every format reaches a different audience in a different moment. Run one on its own, or combine several into a single measurable media plan.
Shopping Centres
High dwell time. Engaged audiences.
Retail Displays
Reaching shoppers at the decision point.
Digital Billboards
Maximum impact. Broad market reach.
Fuel & Service Stations
Reaching audiences on the move.
Supermarket & Community
Connecting in everyday moments.
Plan Together
Combined into one media plan.
Placements hit harder when they are sequenced. We combine formats to lift frequency, recall, and coverage across your campaign window.
Screen Environments
Where your audience
already spends time.
We match media environments to how people actually move, across retail, roadside, community, and convenience, so each placement lands in the right context.
01AU/NZ
Shopping Centres
02CBD
Retail Displays
03Regional
Digital Billboards
04Local
Fuel Stations / Service Stations
05Metro
Supermarkets and Grocery Environments
Process
How we plan
a campaign.
Step 01
Discovery
We start with your audience, your geography, and your objective. We never pitch inventory before it fits the brief.
- Audience + geography
- Objective and budget
- Timing windows
Step 02
Media planning
We match environments to how your audience behaves and build the placement mix that best serves the objective.
- Environment mix
- Reach modelling
- Operator availability
Step 03
Creative preparation
Format specs, rotation, and glance-value guidance for every environment, so your creative reads clearly on screen.
- Specs per format
- Glance-value review
- Rotation planning
Step 04
Launch and reporting
We coordinate go-live with each operator, then report during the campaign and after it, always with clear next steps.
- Go-live coordination
- In-flight reporting
- Post-campaign readout
Google Reviews
What our clients say on Google
5.0
17 Google reviews
REV_02
Worked closely with Aaron, he has been wonderful to work with and very helpful. He even offered a complimentary gift for us as well 😊
Awatea Webster
a week ago
REV_03
We have had a good experience with Prodigy Growth Labs and our digital billboard marketing. Aaron was very helpful with the initial copy construction and also when doing the tweaks and modifications we asked for as the campaign progressed .
Peter Ritchie
2 weeks ago
Insights
Signals from the
DOOH frontline.
Strategy, technology, and trends in digital outdoor advertising, straight from the team planning campaigns across Australia and New Zealand.
Next Step
Planning a campaign
across AU or NZ?
Tell us your audience, region, and objective. We will come back with a shortlist of media environments that fit.