REV_01
Prodigy Growth Labs were fantastic in helping me to achieve the ad I wanted to use in a campaign at Apco. Very receptive to all my feedback and quick with adjusting to my preferences. Very happy with their work.
tommy kyriakou
6 days ago
Your audience stops.
Your message keeps working.
Reach drivers and convenience shoppers through pump-facing, forecourt and in-store advertising across Australia.
26 sites
Selectable digital fuel-station network
4 m wide
Pump-facing display width
1024 x 256
Core wide-format artwork master
72 DPI+
Minimum supplied-artwork resolution
Network size, site availability and booked format are confirmed in the final campaign plan.
The Network
Built for the moment the
journey pauses
Fuel-station media creates a clear attention window. The strongest plans combine high-impact pump-facing creative with supporting forecourt or convenience placements where available.
- 01Pump-facing digital boardsLarge digital displays angled toward the pumps, on a 4 m x 1.5 m physical canvas with wide-format creative.
- 02Pump-side screensClose-range digital placements built for short, highly readable messages during refuelling.
- 03Forecourt and canopyLarge-format screens or panels that build visibility across arrival, refuelling and departure.
- 04Convenience entry and counterSelected portrait or landscape formats that support food, beverage, app and retail actions.
Visit Moments
Use the pause,
reinforce the action
A fuel stop follows a predictable shape. Each stage gives the creative a different job to do.
01 · Approach
Bold and instantly readable
Build brand recognition with strong imagery and a message that reads at a glance.
02 · Refuel
The strongest attention window
One benefit, one offer or one next step, held for several minutes.
03 · Convenience visit
Close to the point of action
Promote food, beverage, retail, app and service messages inside the store.
04 · Departure
Leave something behind
A memorable brand line, URL, short code or simple call to action.
Creative Formats
Wide screen,
short message, strong recall
The pump-facing artwork format is unusually wide. Design for that shape from the start, not as a cropped version of a standard social or website banner.
Pump-facing wide format
1024 x 256 px master · JPEG
Built for a 4 m x 1.5 m display, supplied at 72 DPI or higher.
Pump-side screens
Short, high-legibility messages
Close-range digital placements read during refuelling.
Forecourt and canopy
Large-format digital or panel
Designed to be read from the vehicle across the forecourt.
Convenience portrait
Portrait or landscape in-store
Final size, duration and file settings confirmed with the booking.
Production guidelines
- ▸Use a high-resolution logo and one strong image.
- ▸Lead with one headline or offer and one clear call to action.
- ▸Avoid pure white backgrounds, which can reproduce poorly on digital screens.
- ▸Add subtle texture to very bright or light backgrounds for stronger visibility.
- ▸Keep branding prominent and consistent.
- ▸Assume silent viewing unless the final production sheet explicitly supports audio.
- ▸Supply alternate creative early when several sites or formats are booked.
Campaign Flexibility
Choose the sites. Set the duration. Scale the reach.
Campaigns can be built around one selected site, a state-focused group or a wider Australian network. Larger site combinations and longer campaign windows can unlock stronger value.
- 01Single-site campaigns for focused visibility
- 02Multi-site campaigns across Victoria
- 03Longer campaign windows for repeated exposure
- 04Creative changes and variants subject to the campaign agreement
- 05A campaign plan matched to objective, budget and site availability
Advertiser Fit
For brands that matter to drivers, households and
convenience.
Automotive, tyres, servicing and roadside supportInsurance, finance, payments and appsFood, coffee, snacks and non-alcoholic beveragesRetail, home services and household offersTelecommunications and subscription servicesGovernment, safety and public-information campaigns
Not the right fit for
Fuel media is a weaker fit for purely enterprise B2B messages, anything that needs detailed explanation, or creative that depends on sound.
Measurement
Track the network that actually
ran.
Fuel-media reporting focuses on the booked sites, schedule, delivered digital activity and available audience estimates.
- 01Booked sites, screens, dates and campaign duration
- 02Delivered plays or scheduled rotation where supplied
- 03Proof-of-display for static formats
- 04Available traffic, visit or audience estimates
- 05Creative-change record where variants are used
- 06Post-campaign summary and next-step recommendation
Google Reviews
What our clients say on Google
5.0
17 Google reviews
REV_02
Worked closely with Aaron, he has been wonderful to work with and very helpful. He even offered a complimentary gift for us as well 😊
Awatea Webster
a week ago
REV_03
We have had a good experience with Prodigy Growth Labs and our digital billboard marketing. Aaron was very helpful with the initial copy construction and also when doing the tweaks and modifications we asked for as the campaign progressed .
Peter Ritchie
2 weeks ago
FAQ
Common
questions.
01Can I choose individual fuel-station sites?+
Yes. Book one site or combine several, subject to screen availability and campaign terms.
02What is the core pump-facing artwork size?+
The supplied wide-format master is 1024 x 256 px for a 4 m x 1.5 m display.
03Can the campaign use motion?+
Selected pump-facing digital screens support full-motion content. Final duration and file settings are confirmed with the booking.
04Can you create the artwork?+
Yes. Send a high-resolution logo, a strong image and your preferred headline or offer, and we will shape these into a clear fuel-screen layout.
05Are there content restrictions?+
Yes. Category conflicts, site standards and operator approvals can apply. We check these before production and before go-live.
More Placements
Build visibility before and after the
fuel stop.
Extend the campaign across wider roadside routes, continue the message inside longer-dwell shopping environments, or move it closer to product and purchase.
01 /
Shopping Centre Advertising
Put your brand inside high-intent shopping environments across Australia and New Zealand.
02 /
Retail Display Advertising
Reach shoppers while the product, the offer and the decision are all within arm's reach.
03 /
Digital Billboard Advertising
Build broad awareness across Australia and New Zealand with digital, static and mobile billboard formats.
Plan a Fuel Campaign
Turn the next refuel into brand recall.
Share your goal, preferred state, campaign window, site preference and available creative. We will map the right screens, specifications and delivery plan.