REV_01
Prodigy Growth Labs were fantastic in helping me to achieve the ad I wanted to use in a campaign at Apco. Very receptive to all my feedback and quick with adjusting to my preferences. Very happy with their work.
tommy kyriakou
6 days ago
Move the message
closer to the sale.
Reach shoppers while the product, the offer and the decision are all within arm's reach.
1080 x 1920
Core retail portrait resolution
7 sec
Common digital spot duration
25 fps
Standard motion frame rate
5 days
Common artwork deadline
Every screen is checked against the final booking before files go out.
The Network
Right screen, right aisle,
right decision
Retail displays earn their keep by sitting inside the buying journey itself. We pick the format based on category, shopper dwell and the action you want next.
02
Screen Preview
Large-format Retail Screen
- 01Portrait retail panels1080 x 1920 digital screens built for product heroes, simple offers and vertical motion.
- 02Large-format retail screensHigh-visibility landscape or portrait displays that create a stronger brand moment inside the store.
- 03Endcap and category screensProduct-adjacent placements that support launches, comparison, trial and promotional urgency.
- 04Directory and queue screensHigh-frequency formats suited to store discovery, app downloads, loyalty and QR-led actions.
- 05TV-enabled venue screensSelected 16:9 environments that can carry full video and, where supported, correctly levelled audio.
Shopper Decision Moments
Catch the choice while it is still open
Every stage of the browse has a different job for the screen to do. We plan the creative around what the shopper needs to decide next.
01 · Discover
Introduce the product fast
Strong pack shot, a clear benefit and unmistakable branding.
02 · Compare
Give one good reason
A single reason to choose, upgrade or switch.
03 · Act
Intent is at its highest
Use price, promotion, availability or a simple QR action right at the decision point.
04 · Remember
Outlast the visit
Reinforce the brand at queues, directories and exits so the message travels home.
Creative Formats
Production-ready files,
no last-minute surprises
The two most common retail formats are portrait 9:16 and landscape 16:9. Final duration, file size and audio rules depend on the booked network.
Retail digital portrait
1080 x 1920 px · JPEG or MP4 · 7 sec
72 DPI, RGB 24-bit, H.264 up to 20 Mbps, 25 fps, no audio, maximum 21 MB on the supplied format.
Portrait network variant
1080 x 1920 px · 9:16 · MP4 H.264
7 seconds, 25 fps, no audio, creative due 6 business days before launch.
Landscape network variant
1920 x 1080 px · 16:9 · MP4 H.264
7 seconds, 25 fps, no audio, creative due 6 business days before launch.
Selected TV-enabled format
1920 x 1080 px · 16:9 · MP4 H.264
25 fps, duration by booking. Audio may be mandatory at -3 dB or optional at -12 dB, depending on the environment.
Production guidelines
- ▸Supply every file at the exact booked dimensions.
- ▸One JPEG or MP4 per piece of creative.
- ▸Label files clearly: campaign, creative description, sequence and ratio.
- ▸Allow at least 5 business days for the standard portrait format, and 6 business days for supplied portrait, landscape and TV-network formats.
- ▸Keep the headline short, the product large and the call to action immediate.
- ▸Design for 2 to 5 seconds of real attention, even when the booked spot runs longer.
Advertiser Fit
Built for products and offers close to the
purchase.
FMCG, grocery, beverage and household productsBeauty, wellness and personal careConsumer electronics, appliances and accessoriesRetail finance, loyalty and payment productsEntertainment, subscriptions and app installsRetail launches, promotional bursts and seasonal offers
Not the right fit for
Retail display is a weaker fit when there is no retail action attached, no product or offer relevance, or the only goal is broad market awareness.
Measurement
Measured as close to the transaction as the data
allows.
Retail media can connect campaign delivery with store, category and sales signals, depending on what the network makes available for the booked format.
- 01Delivered plays, screens, stores and campaign dates
- 02Share of rotation or share of voice where available
- 03Store-cluster and format comparison
- 04Sales-lift or category data where supplied by the retailer
- 05Creative A/B observations
- 06Post-campaign recommendations by format and audience moment
Google Reviews
What our clients say on Google
5.0
17 Google reviews
REV_02
Worked closely with Aaron, he has been wonderful to work with and very helpful. He even offered a complimentary gift for us as well 😊
Awatea Webster
a week ago
REV_03
We have had a good experience with Prodigy Growth Labs and our digital billboard marketing. Aaron was very helpful with the initial copy construction and also when doing the tweaks and modifications we asked for as the campaign progressed .
Peter Ritchie
2 weeks ago
FAQ
Common
questions.
01Do specifications vary by retail network?+
Yes. Ratio, duration, file size, audio and deadline can all change by network. We confirm the final production sheet before artwork begins.
02Can you resize my existing campaign?+
Yes. We adapt an approved concept into portrait, landscape, static and motion masters while protecting legibility and hierarchy.
03Does retail creative support audio?+
Most retail display formats are silent. Selected TV-enabled environments support audio, with their own level requirements.
04How early should files be ready?+
Plan for at least 5 to 6 business days before campaign start, and earlier if several formats or approval rounds are involved.
05Can retail media be measured against sales?+
Sometimes. Sales, category and loyalty data depend on the retailer and the campaign. Delivery reporting is available more consistently than sales data.
More Placements
Build reach before the shopper reaches
the shelf.
Centre media creates visibility across the wider journey, billboards build broader outdoor awareness, and fuel media reinforces the message during a predictable stop.
01 /
Shopping Centre Advertising
Put your brand inside high-intent shopping environments across Australia and New Zealand.
02 /
Digital Billboard Advertising
Build broad awareness across Australia and New Zealand with digital, static and mobile billboard formats.
03 /
Fuel / Service Station Advertising
Reach drivers and convenience shoppers through pump-facing, forecourt and in-store advertising across Australia.
Plan a Retail Activation
Put the next message closer to the next sale.
Share the product, preferred country or state, retail environment, campaign timing and available creative. We will map the right formats and production requirements.