REV_01
Prodigy Growth Labs were fantastic in helping me to achieve the ad I wanted to use in a campaign at Apco. Very receptive to all my feedback and quick with adjusting to my preferences. Very happy with their work.
tommy kyriakou
6 days ago
Go big. Stay visible.
Own the route.
Build broad awareness across Australia and New Zealand with digital, static and mobile billboard formats.
6-15 sec
Common digital slot range by site
40 px+
Common minimum large-format text height
RGB
Core colour mode for digital files
AU + NZ
Digital, static and mobile coverage
Every booked billboard comes with a final pixel map, duration, file limit and creative deadline.
The Network
A format for every kind
of visibility
Billboard inventory is not one size fits all. We match site scale, viewing distance, traffic flow and creative complexity to the goal.
03
Screen Preview
Digital Billboard — CBD
- 01Digital roadsideFlexible scheduling, creative swaps and high-frequency exposure across landscape, portrait and ultra-wide LED screens.
- 02Static roadsideA large, uninterrupted brand presence for campaigns that benefit from long display windows and simple creative.
- 03Custom and wrapped formatsCorner screens, non-standard ratios, cut-outs and multi-face canvases that need a site-specific creative build.
- 04Mobile display unitsHalf-day, full-day or multi-day mobile screens for events, announcements, full-motion video and selected live feeds.
Traffic Moments
Plan for who is passing,
when, and why
The same billboard can work differently across the week. We use traffic direction, daypart, audience context and campaign timing to shape the site list and the message.
01 · Commuter attention
Routine travel, repeat exposure
Clear brand and service messages built for frequency across the commute.
02 · Retail and leisure movement
High-intent weekend travel
Offers, openings and destinations timed around shopping and leisure trips.
03 · Launch bursts
Short, heavy digital weight
High-frequency scheduling for product, entertainment, property and event launches.
04 · Mobile and event visibility
Flexible, short windows
Screen deployment for changing information and live-event support.
Creative Formats
One billboard,
one bold idea
Large-format creative gets read in seconds. Keep the message simple, the visual unmistakable and the branding visible from a distance.
Common static delivery
RGB JPEG · exact site dimensions
Some digital networks limit static files to 500 KB.
Common motion delivery
H.264 MP4 or MOV · 6-15 seconds
Some networks limit motion files to 20 MB.
Standard landscape master
1920 x 1080 px · 16:9
Useful as a campaign source file, then adapted to the final billboard.
Custom billboard canvas
Site-specific pixel map
For ultra-wide, portrait, wrapped, multi-face or cut-out screens.
Mobile display
Static, full-motion or live feed
Supporting camera and sound options depend on the booking.
Production guidelines
- ▸Keep headlines to roughly 8 to 10 words.
- ▸Use at least 40 px text height on standard large-format digital files, more where the screen demands it.
- ▸If copy is hard to read at 100% on a desktop screen, it will not work outdoors.
- ▸Keep roadside imagery simple. Save fine detail for slower, pedestrian environments.
- ▸Do not rely on audio. Most billboard creative has to work silently.
- ▸Use high contrast and bold colour, while respecting any site-specific restrictions on dominant traffic-light colours.
- ▸On corner or multi-face screens, make sure the message still works when only one face is visible.
Advertiser Fit
Built for brands with something clear to say at
scale.
Brand launches and sustained awarenessAutomotive, property, finance and telecommunicationsRetail, food, beverage and hospitalityEntertainment, streaming, sport and eventsGovernment and public-information campaignsRegional and national growth campaigns across New Zealand or Australia
Not the right fit for
Billboards are a weaker fit when the offer depends on a very small catchment, the message cannot be simplified, or the audience needs several minutes of explanation.
Measurement
Make every booked face
accountable.
We combine the strongest data available for each site with clear delivery reporting. Audience estimates and verified campaign delivery are shown separately.
- 01Booked sites, faces, dates and dayparts
- 02Delivered plays or share of rotation for digital screens
- 03Proof-of-display for static and mobile formats
- 04Available industry-audited reach and frequency
- 05In-flight schedule or creative changes where supported
- 06Post-campaign recommendations by site class and creative
Google Reviews
What our clients say on Google
5.0
17 Google reviews
REV_02
Worked closely with Aaron, he has been wonderful to work with and very helpful. He even offered a complimentary gift for us as well 😊
Awatea Webster
a week ago
REV_03
We have had a good experience with Prodigy Growth Labs and our digital billboard marketing. Aaron was very helpful with the initial copy construction and also when doing the tweaks and modifications we asked for as the campaign progressed .
Peter Ritchie
2 weeks ago
FAQ
Common
questions.
01Can I book one billboard?+
Yes. Single-site campaigns work well for an opening, launch, event or a tightly focused visibility goal, subject to availability.
02Do all billboards use the same dimensions?+
No. Billboard dimensions vary widely across landscape, portrait, ultra-wide, wrapped and custom-shaped formats. We confirm the final pixel map for every screen booked.
03Can creative change during the campaign?+
Yes, on many digital sites. Creative swaps, daypart variants and short tactical messages depend on the booking and the approval window.
04Can I use video or audio?+
Motion is available on selected digital and mobile formats. Audio is uncommon on roadside screens and should never carry the core message.
05How early is artwork required?+
Deadlines vary by network. Allow several business days for approval, and longer when the campaign includes multiple sizes or custom canvases.
More Placements
Turn broad visibility into repeated
local contact.
Continue the campaign inside high-intent retail environments, bring the message closer to the transaction, or add repeat exposure during a predictable driver pause.
01 /
Shopping Centre Advertising
Put your brand inside high-intent shopping environments across Australia and New Zealand.
02 /
Retail Display Advertising
Reach shoppers while the product, the offer and the decision are all within arm's reach.
03 /
Fuel / Service Station Advertising
Reach drivers and convenience shoppers through pump-facing, forecourt and in-store advertising across Australia.
Plan a Billboard Campaign
Put your next message in the biggest frame available.
Share the goal, audience, preferred country or state, timing and budget. We will shortlist the right billboard classes, confirm the specifications and manage the campaign through to go-live.