New Mortgage Plan Launch Awareness

Case Study: 7-Eleven Digital Screen Campaign for a Mortgage Brand

Website-ready digital out-of-home campaign use case

Objective

A mortgage company wanted to strengthen brand visibility and stay consistently present in front of potential borrowers during their everyday routines. Since mortgage decisions are rarely instant and usually involve longer consideration cycles, the campaign was designed to build familiarity, trust, and repeated exposure rather than chase one-off attention.

The goal was to use digital out-of-home advertising across 7-Eleven screens to place the brand in high-traffic retail environments where audiences regularly pass through, pause, and engage with their surroundings. This gave the brand an opportunity to remain top of mind among commuters, working professionals, local families, and everyday shoppers.

Strategy

The campaign ran across 7-Eleven digital screens, leveraging the strength of convenience retail locations that attract steady footfall throughout the day. These environments are especially effective for service-led brands because they allow messaging to appear in familiar, trusted, and frequently visited spaces.

For a mortgage advertiser, this matters. Home loan and refinancing decisions are often made over time, with consumers requiring multiple brand touchpoints before taking action. By using digital screens in routine, high-visibility locations, the campaign aimed to create repeated brand recall and stronger mental availability.

Delivery Performance

As of 29 March 2026, the campaign delivered significantly above booked expectations.

The campaign was booked for 27,216 plays, but ultimately delivered 39,425 plays. That is an additional 12,209 plays, resulting in an over-delivery of 44.86%.

In terms of share of time, the campaign was booked at an average 15.00% SOT, while the delivered average reached 21.79% SOT. This means the campaign achieved 144.86% delivery against booking, giving the advertiser a much stronger screen presence than originally planned.

Results at a Glance

Why the Campaign Performed Strongly

One of the biggest advantages of this campaign was the media environment itself. 7-Eleven stores sit within the rhythm of everyday life. They capture morning traffic, lunchtime visits, after-work stops, and evening convenience purchases. That gives brands multiple opportunities to be seen by audiences across different times of day, rather than relying on a single peak window.

For a mortgage company, this repeated presence is especially valuable. Financial services are built on trust, credibility, and recall. Consumers may not act immediately after seeing an ad once, but consistent exposure helps reinforce the brand so that when the moment comes to explore a mortgage, refinance, or speak to a broker, the name is already familiar.

The campaign also benefited from a stronger-than-booked share of time. A higher delivered SOT meant the creative appeared more frequently and held a greater proportion of screen visibility than planned. This increased the likelihood of audience noticeability and improved the overall weight of the campaign.

Business Value

This campaign demonstrates how digital out-of-home can create meaningful value for finance and mortgage brands. It was not just about meeting a booked media commitment. It was about exceeding it in a way that improved overall brand exposure without additional spend.

The over-delivery in both plays and share of time translated into more opportunities to reach consumers, more repeated visibility, and more sustained awareness in environments people trust and visit regularly. For service-based advertisers that depend on familiarity and consideration, this kind of campaign performance is particularly powerful.

Outcome

The 7-Eleven digital screen campaign successfully delivered strong visibility for the mortgage brand and significantly outperformed its booked schedule. With 39,425 plays delivered against 27,216 booked, and 21.79% delivered average SOT against 15.00% booked, the campaign proved how digital convenience-retail screens can generate efficient, high-frequency exposure for brands that need to stay top of mind.

It stands as a strong example of how digital OOH can work for mortgage and finance advertisers seeking broad local presence, repeated exposure, and measurable delivery performance.

Website Closing Line

This campaign shows how digital OOH can help mortgage brands achieve stronger visibility, higher-than-booked delivery, and sustained brand presence in everyday, high-traffic environments.