Admissions Drive for the year 2026 - 2027

Education & Early Learning

Driving Enrolment Visibility for 2026 to 2027 Admissions

Client · Kids Early Learning Centre

Case Study: Digital Performance Campaign for New Admissions

A concise digital out of home case study written for polished website or proposal use.

Objective

The campaign was built to support new admissions for the 2026 to 2027 academic year. For an early learning centre, visibility matters well before parents make an enquiry. Families often take time to shortlist options, compare providers, and build trust before making a decision.

The objective was therefore not just awareness in a broad sense. It was to keep the centre visible in everyday local environments so the brand stayed familiar, credible, and front of mind when parents began actively considering enrolment.

Strategy

The media plan focused on digital screens in high traffic community and retail environments with strong repeat audience exposure. This approach allowed the early learning centre to appear consistently in places parents and caregivers already visit as part of their regular routine.

That consistency is especially valuable in the education category. Admissions decisions are shaped by trust, recall, and timing. Repeated screen presence helps a centre feel established and recognisable, making it easier for parents to remember and consider when enrolment conversations begin.

Delivery Performance

The campaign delivered ahead of the booked schedule. A total of 9,072 plays were booked and 11,624 plays were delivered, creating an additional 2,552 plays. That represents an over delivery of 28.13%.

Share of Time performance also exceeded expectations. The campaign was booked at an average 15.00% SOT and delivered at 19.33% SOT, reaching 128.13% of the original booked delivery. In practical terms, the centre achieved stronger on screen visibility than planned throughout the campaign period.

Why the Campaign Worked

The strength of the campaign came from repeated local visibility. Rather than relying on a single burst of attention, the messaging stayed present across everyday touchpoints, helping the early learning centre build familiarity with parents and caregivers over time.

That matters for admissions focused campaigns. Families rarely make immediate decisions after one exposure. Stronger than booked delivery increased repetition, improved brand recall, and gave the centre more opportunities to stay in consideration during the decision making window for the 2026 to 2027 intake.

Business Value

This campaign demonstrates how digital OOH can support early learning enrolment objectives with clarity and efficiency. It extended the centre's visibility beyond the original media plan, increased frequency, and strengthened local presence without requiring additional media pressure.

For the centre, that means more opportunities to remain visible to prospective families, stronger recall during enquiry periods, and a better foundation for driving admissions interest in a competitive local market.

Outcome

The campaign gave the Kids Early Learning Centre stronger than planned visibility and clear over delivery across the key metrics. With 11,624 plays delivered against 9,072 booked, and delivered average SOT increasing from 15.00% to 19.33%, the activity shows how digital retail screens can effectively support enrolment led campaigns.

It is a strong example of how digital OOH can help education brands stay visible, build trust over time, and support new admissions for the 2026 to 2027 academic year.

Results at a Glance

Website Closing Line

This campaign highlights how digital OOH can help early learning centres strengthen visibility for new admissions, achieve more than booked delivery, and maintain a trusted local presence during key enrolment periods.